An Example of an E-commerce Success and its Causes

E-commerce is a system used to conduct business transactions of buying and selling goods and services over a computer network. There are various strategies for the E-commerce to be success. The strategies reasons for success may focus on the marketing, promotional and product or service strategies of the company.

One of the companies’ successes in the E-commerce is Amazon.com. It was launched in 1999 which is an online auction house. There are other same kind of retailers emerged in electronic commerce but Amazon.com was success as best know of E-commerce despite the highly challenging and competitive environment faced by the E-commerce.

The cause of success for Amazon.com is because its informative environment is developing with a strong basic of market knowledge that is customer competition. Beside that, a strong communication and persuading relation with each customer is strongly emphasized in Amazon.com. Thus, Amazon.com able to handle the emerging challenges in market and used the advanced tools to overcome those challenges. At the same time, Amazon.com is able to maintain the balance between the relationship of the company and customer.

Other than that, Amazon.com governs the internet business with the best marketing techniques such as free shipping of product. It also able anticipates the market position, trends and fulfills the demand of its customers. Therefore, it is the favorite website to most of the users. In addition, it is the only website that contains the web books, business brands and retails on a single web-based business. Thus, Amazon.com does not only leads to sale books but also offer a variety of electronic items as well as gifts, video, music, wireless mobile phones, kitchen utensils, health and fitness, automobile, house holds, software, hardware and other. As the result, its items are suitable for all stage of people.

Beside that, Amazon.com continues to invest in the several areas of technology which including the seller platforms, web services and digital initiatives. It is because they want to improve their E-commerce process efficiency and support their infrastructure web service so that the server would not down when too much people visit the website.

In the nutshell, clarify the company key objectives as well as effective coordination in the operation is important for Amazon.com to sustain huge business benefits and success in E-commerce.