local e-commerce site: lelong.com

Lelong.com.my was commerced at the end of 1998. It is the founders of the pioneer auction website in Malaysia. It provides an open trading platform where the market determines the value of items that are sold. Thus, it styled and functioned is similar to the international auction site such as eBay.com.

In the home page of Lelong.com.my, there are three language preferences for the users to select. Thus, the users may choose the language that he/she is more comfortable with. I believe this will probably reduce misunderstanding between the seller and the bidder. Beside that, Lelong.com.my has divided goods into different categories. This is easier for the users like me to search for the items as there are already categorized it.

Other than convenient, I am emphasis on the security when I trade. There is a safetrade service in this website that provide the buyer and seller to complete their online transaction more safety. Furthermore, people that are currently not residing in Malaysia are not allowed to sell things over this website. This is because they want to reduce and prevent online fraud. With this service provided, it enhances users confident during the online transaction.

It also provides a forum for the users to discuss and exchange information with other users. However, the most importantly is this website provide fee calculator. Thus, the users only need to key in the figure and the calculator will show them the exact amount that they suppose to pay. It is so convenient and users friendly.

Things to take note to prevent e-auction fraud when a consumer participating in an e-auction

Nowadays, e-auction becomes a normal and popular internet activity for the internet users. However, e-auction fraud such as bid shielding, shilling, failure to ship merchandise and other problems still exist.

Thus, some important issue must take note when a consumer participating in an e-auction in order to minimize or prevent e-auction fraud.

User identifies verification: IC number, mother’s name, driver’s license or such privacy information can use by users to identify the verification when make bid in e-auction or trading in the internet.

Authentication service: It is a service provide by the specific companies use to determine whether an item is genuine or not. However, sometimes different expert authenticators may have different opinion when doing the verification in the same item based on their different experience.

Grading services: It used to determine the physical condition of the items. Different items may have different grading system. Thus, it will be more precise when grading the items.

Escrow Service: It provides users with safe and convenient environment when they conduct business with other users through internet. Escrow service provider act as a third-party. They collect, hold and send a buyer’s money to a seller according to instructions agreed on by both buyer and seller. Once the buyer receives and approves the item from the seller within an agreed time frame, the escrow service will send the payment to the seller.

Feedback forum: Feedback forum is a good platform that allows buyer and sellers to build up their own e-auction reputation. Users can give comment on their online trading experience. It is especially useful when potential buyer make reference to those comments in the feedback forum in order to make online trading decision.

Non-payment Punishment: It is a policy implemented by the e-Bay to punish those who do not pay for their winning bids at the due time. For example, suspension of their accounts. This can be a warning to those bidders who do not honor in the winning bids.