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Nowadays, E-commerce has become an integral part in development of the commercial. It reduces the cycle time, improve employees’ empowerment as well as facilitate customer support.
Let us have a look at the aspect of the reduction of cycle time through the use of E-commerce. Cycle time is the total time that a customer placing an order and receiving the goods or services. Traditionally, the company has to pass through manufacturer and retailer before the goods reach to the customers. It is time consumed. However, the existence of E-commerce has speeded up the process of receiving orders and shortens the time to deliver goods or services to the customer. It reduces the cycle time by eliminating the steps in the business process. Thus, the company is able to offer the delivery time that are better than the competitors and increase the competitive advantage in the global.
Then, employees are having greater accountability through the use of E-commerce. Thus, the company improves their empowerment in order for them to access into the information that related to the product or company more easily. This is because employees have to face various complex inquiries from the on-line customers or potential customers. Hence, they often have to obtain information from the company database. However, they are restricted to alter any information without proper permission. For example, when customers do the online shopping, they will have some queries in their mind before placing the orders. Therefore, they will call to the contact centre. Employees with greater empowerment can solve the customers’ problems immediately with the available real-time information. It can also ensure the consistency of information across the channels and help to boost up the sales.
Last but not least, E-commerce can used to facilitate the customer support. E-commerce improves and enhanced customer relationship by providing a broad range of technological solutions and the communication opportunities. In additional, customer support is available 24 hours. Thus, the customerswill get assist when they confront with any problem. As the result, it will increase the customer satisfaction.
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Let us have a look at the aspect of the reduction of cycle time through the use of E-commerce. Cycle time is the total time that a customer placing an order and receiving the goods or services. Traditionally, the company has to pass through manufacturer and retailer before the goods reach to the customers. It is time consumed. However, the existence of E-commerce has speeded up the process of receiving orders and shortens the time to deliver goods or services to the customer. It reduces the cycle time by eliminating the steps in the business process. Thus, the company is able to offer the delivery time that are better than the competitors and increase the competitive advantage in the global.
Then, employees are having greater accountability through the use of E-commerce. Thus, the company improves their empowerment in order for them to access into the information that related to the product or company more easily. This is because employees have to face various complex inquiries from the on-line customers or potential customers. Hence, they often have to obtain information from the company database. However, they are restricted to alter any information without proper permission. For example, when customers do the online shopping, they will have some queries in their mind before placing the orders. Therefore, they will call to the contact centre. Employees with greater empowerment can solve the customers’ problems immediately with the available real-time information. It can also ensure the consistency of information across the channels and help to boost up the sales.
Last but not least, E-commerce can used to facilitate the customer support. E-commerce improves and enhanced customer relationship by providing a broad range of technological solutions and the communication opportunities. In additional, customer support is available 24 hours. Thus, the customerswill get assist when they confront with any problem. As the result, it will increase the customer satisfaction. 
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