Corporate Blogging: A new marketing communication tool for companies

Corporate blog is a blog published by or with the support of an organization to reach their organization’s goal. Companies use it for external and internal communications. External communications is to strengthen relationships with important target groups. Internally, blogs are use as tools for collaboration and knowledge management.

Corporate often updated its blog to announce news about their new products and services. It also uses to explain and clarify policies as well as react on public criticism on certain issues. This has enabled the company to communicate with customer more effectively. Hence, this has increase the transparency and accessibility in the corporate image. For example Bplans Blog is a great extension of Bplans.com.

Beside that, it is a user-friendly publishing interface. The design of the webpage is more creative and innovative compare to the traditional communication channel in marketing the products and services. Thus, it attracts people to visit the blog and promoted the company products and services.

Furthermore, corporate blogging is the most cost effective way in marketing the company products and services. This is because people that surfing internet is often more than the people reading newspaper. The management also need not need to spend money on making changes of the information in the blog. This has reduced the expenses of advertisement for company.

Corporate blogging has broadened the corporate internet marketing program. At the same time, corporate blogs enable some interact with the targeted market on a more personal level by building link credibility to tie back to the corporate site. Thus, it has increased the corporate websites’ value and it become more visible to search engines. Therefore, corporate blogging has become one of the marketing tools in most of the companies.

Click here for further information.